My first plan was to find the official blog of Philip Kotler, goggle brought up every link that used his name and any sort of marketing with the name blog in. Is the information highway become to cluttered?
From my initial re-reading customer satisfaction is the key, I expected google to hit it on the head, based on past experiences but I was not satisfied. I am going to reflect everything I read to a practable application to help me absorb this topic. Every day I will now pick up my newspaper and look at whose doing what concept is selling their product or service to see how its done.
Im going to take you back to an experience 2 weeks ago. Reading how a customer is satisfied I went upon a task that the next time my phone rang I was going to give superier service and look for a sign of satisfaction. I did this twice in the one day but I will tell you about the first.
Troy rang, an engineering business wanting advise about a factory loan we was thinking of taking out. I put all my efforts into evaluating what he wanted to achieve and the tax benefits or implications of all possible angles. It was good conversation and at the end I encouraged him to ring back and keep me up to date on progress. He was due to visit soon in the next few days to drop of his Gst return to be done.
two days later he rings to drop off the paperwork. I hear him pull in and saw him walking up the driveway with 2 coffees in his hand. On approaching the door step, Thank-you and hears your coffee. I was blown away. I got to experience a clients satisfaction and a visual display of it.
I was shore that this marketing subject was worth its while.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment