From the start

I'm going to read every word this time. I'm going to get maximum value for my $130.

This book to the one I used last semester, the one I failed was Marketing 7.

Its modern, black with spots on the side, has that instant trendy look and feel of using moderm graphics with color. On my first page it promotes the nwe myMarketingLab, a new online learning tool to support the book.

Ive just finished the usual 1 hour of frustratingly navigating through numerous screen to log in, finally lodged an online support query as It didn't like my user-name and password. Luckily it just sent me an email telling mw what I was suppose to be doing.


Lesson 1, for me. Dont rush, any that should possible refer to everything in life, find the time.
I'm going back to read the email again and page 1 determined not to miss a trick. I was just page flipping the text, getting impatient again when I read a section on the E text. I get an e copy of the book that is totally mine to manipulate, apparently I can copy and paste lecture notes right against the area they are discussing. I will be checking out exactly what I can do with the eText tomorrow.

Going to see if the Author Kotler has his on blog, im going to find out if he "walks the talk".
Anyway, this book is now my bible and will follow me at all times. I have 2 weeks before the course starts again so I plan to get as much research done as possible

Goodnight.